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*Social Capital – Simply put, Social Capital is another way of saying community giving, strategic philanthropy or cause marketing. They all have the same meaning, which basically is to give back to those less fortunate, or to responsibly leave something better than the way you found it.


Where were you on September 11, 2001? Did you ask yourself “What can I do to help the situation?” Most of us can say we felt strongly about wanting to help those in need, but the usual thoughts are: “I wouldn’t know where to start”; “I don’t have the time”; or “I don’t have the money”.


We can offer your company the opportunity to make a difference in the world while enjoying the benefit of increased sales, and more than likely, increased morale.


With proper planning, social giving becomes a key feature of incentive travel programs, creating new and unique itineraries, even if it’s a destination you’ve been to many times. All destinations are not suited for giving back, but most are conducive to implementing the spirit of social capital*. The important thing to keep in mind, in any incentive program is an experience must be created that an achiever cannot get on their own. This is done in part by ensuring the experience is woven throughout the entire program. And, that the event presents itself as a special reward to the achiever, and is not perceived as another day of work for the company.