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In its “Doing Well by Doing Good 2004” survey, the research firm of Golin-Harris found that 52% of Americans are inclined to start or increase their patronage of a company because of corporate citizenship, up 9% from a year earlier. With your company name and logo seen in the incentive destination throughout the promotion of the trip campaign, and on the Day of Giving, your company image will be front and center within the local community.